3 AHP Exercise and Case & EC Software Instruction

3 AHP Exercise and Case & EC Software Instruction -...

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Exercise: The Marketing VP Selection problems The president of Pegasus Corporation is trying to decide which of three candidates (denoted as candidates A, B, and C) to hire as the firm’s new vice president of Marketing. The primary criteria the president is considering are each candidate’s leadership ability, interpersonal skills, and administrative ability. After carefully considering their qualifications, the president used AHP to create the following pairwise comparison matrices for the three candidates on the various criteria: Leadership Ability Interpersonal Skills ____________ _____________ A B C A B C _________________ __________________ A 1 3 4 A 1 1/2 3 B 1/3 1 2 B 2 1 8 C 1/4 1/2 1 C 1/3 1/8 1 _________________________________________________________ Administrative Ability _______________ A B C _______________________________________________ A 1 1/5 1/8 B 5 1 1/3 C 8 3 1 ________________________________________________ Next, the president of Pegasus considered the relative importance of the three criteria. This
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This note was uploaded on 10/22/2009 for the course BUSQOM 1070 taught by Professor Shang during the Fall '09 term at Pittsburgh.

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3 AHP Exercise and Case & EC Software Instruction -...

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