BUSENV0060: Managing Ethics and Stakeholder Management
Prof. Barry M. Mitnick
TEAM PROJECT GUIDELINES
Fall Term 2009
From the desk of the CEO
To my staff:
I have been greatly troubled by recent events in the corporate
world. I read, daily, in the wall street journal, of great companies
brought to their knees by questionable ethical behavior, systemic
corruption, broken corporate governance and decision making systems,
product choices and designs made with little regard for their horrific
corporate as well as societal impacts, etc. We have seen huge losses in
shareholder value, good-paying jobs, and critical community benefits.
We are also a great company, and when I accepted this job on
September 1, 2009, I vowed never to lead my company into such an abyss.
Hence, I am directing that a special team be created to help us
anticipate and avoid such outcomes. We will be undertaking, on an
urgent basis, a company-wide managerial ethics audit (mea).
Moreover, moving forward under my leadership our company faces
potential new public policy and societal challenges. We are only now
beginning to emerge from the greatest world economic crisis since the
Great Depression. A new administration has been rolling out a host of
new public policy and regulatory initiatives that may have critical
impact on our company. And we are attempting to build stakeholder
value in rapidly changing competitive, social, societal, and natural
We have a critical need to identify, assess, and plan responses to
this new agenda for our company. Thus, I will be directing the team to
also develop a stakeholder policy plan.
My special assistants, Drs. barry Mitnick and Mary Mallott, will
be directing this critical corporate project. They will be assisted by
several senior Audit specialists (SAS). one of these specialists will
have direct support responsibility for your team. Please cooperate with
his or her support and direction as you would with mine.
In order to proceed with all deliberate speed, I am dividing our
audit and planning work into two components.
The first component, the managerial ethics audit, must be posted
to my attention via drs. Mitnick or mallott by 9pm, October 20, 2009.
The second component, the stakeholder policy plan, must be posted
to my attention via drs. Mitnick or mallott by 9pm, December 8, 2009.
Thank you for your dedication and service to our company.