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Task 2Assessment InstructionsIn this assessment, you are required to complete analyses of the organisational environment to develop an understanding of potential competitors and allies, and the associated risks and benefits.Complete a value chain analysis, PEST and SWOT for your organisation, plus analyses of the potential competitors and allies supplied in the case study. ProcedureFor the provided case study, you are required to complete for your organisation: 1.PEST analysis (including a review of legislation impacting on MacVille).2.SWOT analysis (including an evaluation of the value-chain).You are also required to review competitors/allies to MacVille, as described in the case study, and: 3.Identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each.4.Develop a separate summary statement for each potential ally for a co-operative venture that describes their alignment with MacVille’s vision, mission, values and attributes, as identified on the tender document.Once you have developed these materials, you need to meet with your supervisor (your assessor) to discuss and confirm the analyses you have completed, together with the summary of potential co-operative venture allies. Take notes in the meeting with your supervisor and make any changes as suggested by them, before submitting your final version.To be deemed competent you will need to successfully demonstrate the following:You must provide:●A completed set of analyses (PEST and SWOT) [Steps 1–2].●A review of existing and potential competitors and allies [Step 3].●A review of potential allies and a statement of their alignment with organisational values (as described in Assessment Task 1) and tender requirements [Step 4].●Summary notes from the meeting with your supervisor.●Evidence that you have analysed and identified the needs of the case study, and reflected these in the reviews and summary notes you have developed.1. Political, Economic, Social, Technological - PEST analysis of the organisationPoliticalTariff on import of espresso machines will be removed.Strong possibility of introduction to impose carbon tax on all energy intensive products used for
commercial use.EconomicStrengthen of Australian dollar against trading partners in coming years.SocialLifestyle trend to eat out is becoming more affluent and frequent.Steady population growth rate.TechnologicalNew espresso machines are developed which use 30% less energy.