Brand audit #1 - Brand Audit#1 Warby Parker 1 COMPANY OVERVIEW(2 PTS Write approximately 2 paragraphs(no bullets Include the following-Name of the

Brand audit #1 - Brand Audit#1 Warby Parker 1 COMPANY...

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Brand Audit #1: Warby Parker 1.COMPANY OVERVIEW (2 PTS): Write approximately 2 paragraphs (no bullets). Include the following: -Name of the parent company & Industry -Mission & Vision Statement -History & Values (e.g. Signature Story)-Marketplace Metrics (e.g. market share) Warby Parker, based in New York City, is an American eyewear retailer of prescription glasses and sunglasses. The company’s corporate name is JAND Inc and their trade name is “Warby Parker.” Over 90 Warby Parker store locations throughout the US and Canada operate today. Warby Parker’s mission statement and donation program is “Buy a pair, give a pair.” The company was founded in 2010 when the four founders who studied at the University of Pennsylvania decided to meet up at their local bar to throw around ideas about online eyewear retail. After personal and seed investments, the company took off and was featured on Vogue's website. By 2016 Warby Parker had an operating optical lab held 130 employees. Their values include providing affordable eyewear for their customers while being environmentally responsible. They also value convenience and comfort and believe shopping for glasses online should be fun. Warby Parker is currently valued at $1.75 billion (Del Rey). The growing company has less than 1% of the US market share but sees much potential in the future to expandglobally.2.BRAND PORTFOLIO (2 PTS): List the core branded products and services along with their line-extensions (bullets are fine for this section). Eyeglasses for men and women Sunglasses for men and women Color Fit Shape Material Accessories Clean My Lenses Kit
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Include ONEof the following bases for segmentation and define the exact components of that bases for segmentation. For example, Demographic is a Bases for Segmentation. However, age,
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