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H AAS S CHOOL OF B USINESS U NDERGRADUATE P ROGRAM ugba 100-6 & 10 Business Communication Summer 2009, Session D (2 units) David Robinson http://faculty.haas.berkeley.edu/robinson/ugba100/ Section Day/Time Room ugba-100-6 Mon/Wed 7:00 p.m. – 9:30 p.m. Cheit 125 ugba-100-10 Tue/Thu 7:00 p.m. – 9:30 p.m. Cheit 125 There is no final exam for Robinson’s sections of ugba-100 Instructor: D. Robinson [email protected] Office: F 494 Haas 642-6353 Office Hours: M/W and Tu/Th 6:10 – 6:50 p.m. or by appointment. Course Objectives This is a core course for the Haas Undergraduate Program and it also appeals to non-majors who anticipate a career in business. While there is a small didactic component to the course focusing on contemporary US business practice, the most important part of the course is individual skill development. The specific objectives of the course are: 1. To familiarize you with the Plain English approach to business written communication, including: resumes, business letters, memos and e-mail 2. To build confidence and expertise in oral communication, including: self- presentation, simple informative presentations to small groups and brief persuasive speech 3. To build expertise in business communications software, such as MS-Office Word, Excel and PowerPoint 4. To discuss contemporary business protocol; to discuss cultural differences in communication. What to purchase Required text: Robinson, D. Business Protocol 2/e Used books OK Atomic Dog, 2006 ISBN: 0-759-39239-0 See next page for purchase details A blank mini-DV tape to record your speeches. ugba - 100 Business Communication Parts of this syllabus are © copyright, David Robinson 2009
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2 How to purchase the textbook I have written a text book specifically to match the curriculum for this course. However, you may have concerns about being a captive audience required to purchase a book that gives the instructor a (modest) profit. As an alternative you could purchase two other books: Writing & Speaking at Work , by Edward Bailey, Prentice Hall, 2001 $56, and Public Speaking , by Alan and Susan Beebe, Allyn & Bacon, 2002, $61. Atomic Dog Publishing has a silly name—but a good business model. For our purposes, one advantage is that you can read the book online. You can buy the text from the campus bookstores, or order it directly from the publisher. If you buy from Atomic, you have a choice to buy the hard- copy book $35.75 plus shipping, which includes the right to read the book online, or just the online version $27.50. The website is: www.atomicdog.com Course ID: 1117202209060 When you order, you’ll be asked for our class Course Registration ID. Registering will allow you to see some on-line animations that go with the book, but otherwise isn’t particularly useful (you can proceed without the Course ID number but the website doesn’t make that clear). The registration code is above this paragraph, to the right.
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