Lecture 1 - Haas School of Business ugba-100 Business...

Info iconThis preview shows pages 1–16. Sign up to view the full content.

View Full Document Right Arrow Icon
David Robinson © David Robinson, 2009 faculty.haas.berkeley.edu/robinson/ugba100 Haas School of Business Haas School of Business ugba -100 Business Communication Lecture 1: The Plain English Approach to Business Communication
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Fundamental Rules of Business Communication
Background image of page 2
You have but one job Your job is to make it easy for the other person to do her or his job
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
For Any Communication 1. Begin with the end in mind 2. If this (e-mail / speech / phone call) was surprisingly successful, what would happen? 3. What’s my worst fear ? What don’t I want to happen?
Background image of page 4
How to Choose the Medium 1. One-way or two-way communication ? 2. Time and place shifting 3. Emotional impact 4. Permanence 5. Level of formality
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
A “Plain English” Approach to Business Communication
Background image of page 6
A “Plain English Approach” A philosophy, movement, “campaign” started in 1970s in UK Unable to understand forms for benefits Insurance coverage A very sensible approach to business writing
Background image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Overview of Plain English Rules 1. Choose simple, common words and avoid “bureaucratese” 2. Use a simple sentence structure. 3. Avoid the passive voice
Background image of page 8
1. Choose simple, common words Avoids words we don’t use in everyday speech: Pertaining to … Per your instruction Responsible party “Bart police are here to assist you” “Bart police are here to help you”
Background image of page 9

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Avoid bureaucratic words Examples - policyholder - wherein, heretofore - above mentioned - captioned - in regards to
Background image of page 10
Choose the most common word that expresses your meaning “Use rare words rarely” (Edward Bailey, Writing & Speaking at Work ) Example : Dress, frock, gown, costume, outfit
Background image of page 11

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2. Use simple sentence structure Having entered into an agreement, the parties heretofore mentioned are desirous of furthering the mutually beneficial efforts of both firms to … [ the point comes here !]
Background image of page 12
Avoid “dangling participles” Being one of the oldest firms in the business, I am confident we can meet your needs. (In general, d on’t put the subordinate clause first )
Background image of page 13

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
3. Avoid the passive voice Students are responsible for grading their own work The work will be graded by each student Big hint: If you can add “…by me”, you’ve used the passive voice.
Background image of page 14
A
Background image of page 15

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 16
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 10/26/2009 for the course ECON 100A taught by Professor Woroch during the Spring '08 term at University of California, Berkeley.

Page1 / 48

Lecture 1 - Haas School of Business ugba-100 Business...

This preview shows document pages 1 - 16. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online