Lecture 5 - ugba-100 Business Communication

Info iconThis preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
David Robinson © David Robinson, 2009 faculty.haas.berkeley.edu/robinson/ugba100 ugba -100 Business Communication Lecture 5: Persuasion: Making your point
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
ugba100 ugba100 Persuasive Speech Making your point Identify the situation Audience Heterogeneity Understand the format What you can accomplish Engage the audience Have a clear structure Use persuasive language Signposting, transitions A compelling close Taking questions
Background image of page 2
ugba100 ugba100 Reminders: Identify the situation and begin with the end in mind I n f o r m a t i v e P e r s u a s i v e S p e c i a l O c c a s i o n B u s i n e s s S p e a k i n g You should be able to complete this sentence: “Today, I’d like to persuade you that …”
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
ugba100 ugba100 Audience heterogeneity All audiences are heterogeneous Level of interest Knowledge Preparation Extent to which they agree with you: Strongly disagree…disagree…don’t care…agree…strongly agree [Review]
Background image of page 4
ugba100 ugba100 Dealing with audience heterogeneity Anticipate! Prepare Find out why Begin by reaching out to those who disagree with you Strongly disagree…disagree…don’t care…agree…strongly agree reaching out Many of you feel that a guest-worker program rewards people who broke the law . . .
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 25

Lecture 5 - ugba-100 Business Communication

This preview shows document pages 1 - 6. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online