Chapter 10 - The correct answer for each question is...

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1 CORRECT Demeter Fragrance Library caters to women who want a unique scent to which they have some kind of emotional connection. It makes 150 different scents from Lobster to Leather to Sawdust. The fragrances which the company sells are the company's: A) product class. B) product mix. C) product line. D) marketing mix. E) product category. Feedback: A product line is a group of products that are closely related because they satisfy a class of needs—in this case creating some kind of emotional feeling.  Page: 255,  LO: 1 2 INCORREC T Demeter Fragrance Library caters to women who want a unique scent to which they have some kind of emotional connection. It makes 150 different scents from Lobster to Leather to Sawdust. A bottle of Sawdust scent would be an example of a(n): A) product item. B) product type. C) product class. D) brand item. E) product line. Feedback: A product item has a distinct name that differentiates it from all other items in a product line.  Page: 254,  LO: 1
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3 INCORREC T During a recent shopping trip to the local Target store, Pat noticed several things. First, she noticed the store offered a tremendous variety of products, including toys, pet foods, clothing for men, women, and children, health and beauty aids, small household appliances, automotive products, and more. Further, Pat noticed Target offered an array of different products within each
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This note was uploaded on 10/26/2009 for the course MKTG 3104 at Virginia Tech.

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Chapter 10 - The correct answer for each question is...

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