BADM3741 - car Succeed through differentiation: no fully...

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Macro Market In 2007, 73 million commercial and private vehicles were sold worldwide. This equates to hundreds of billions of dollars a year. Market Trends: Bad economy: people are trying to save money Going “green”: people are caring more about the environment.
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Macro Industry Threat of Entry: High Automotive Industry is established with many big players (GM, Ford, Chrysler, Toyota, VW) Supplier Power: Low Motors, semiconductors, cables, and batteries can be purchased from numerous suppliers Buyer Power: High Customer expects the car to fit the “mold”
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Macro Industry Threat of substitute: Low Electric car conversion kit is substitute for new gas engine car. Competitive rivalry: Moderate Existing auto manufacturers are selling similar
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Unformatted text preview: car Succeed through differentiation: no fully electric car on the market yet. Micro Market A local driver looking for an alternative to a gas combustion engine Our target customers are those who live an eco-friendly lifestyle Our target market includes those customers who convert a car they already have, than buy a new one. They are looking to spend as least as possible Price Value Product Micro Industry There is no product offered that allows a conversion of any rolling chassis, to an electric vehicle, we would be the first to offer such a product Current electric vehicles are very expensive, eliminating all savings gained from the use of electricity Chevy Volt, Toyota Prius...
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This note was uploaded on 10/27/2009 for the course BADM 3741 taught by Professor Dimov during the Spring '09 term at UConn.

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BADM3741 - car Succeed through differentiation: no fully...

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