0_frmt - Writing for Results A Step-by-Step Model for...

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Copyright ©1978-2004 Robert B. Parkinson All Rights Reserved Rob_Parkinson@WritingForResults.net www.WritingForResults.net Research and Select the Content • Relevance • Abstract vs. Concrete • Substance vs. Froth • Fact vs. Opinion vs. Argument • Positive vs. Negative Give Yourself a Frame of Reference • Objective • Audience • Authority Barriers and Competition • Time Lines Select the Medium • Oral • Written • Both Oral and Written Prepare the Message • Organization • Format • Style • Grammar • Final Touches Send the Message Audience Response Perception Writing for Results A Step-by-Step Model for Executive Documents Format Prepare the Message • Organization • Format • Style • Grammar • Final Touches
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2 Contents Introduction Make the Text Physically Easy to Read Briefing Notes and Briefing Books on Issues Introduction: Make Your Organization Structure Visible One-Level Format: Paragraphs Alone Two-Level Format: Title & Paragraphs
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0_frmt - Writing for Results A Step-by-Step Model for...

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