Topic_6_E2 - Topic 6 Exercise 2 Industry Analysis Aviation...

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Topic 6 Exercise 2 Industry Analysis Aviation Industry The airline industry was already suffering from the global economic slump in 2001 when the terrorist attack occurred on September 11, 2001. The impact of slowing travel added to the already difficult conditions in the aviation industry. In turn, reduced demand in airline travel spills over to the manufacturers of aircraft. While travel has improved in 2002, the industry is still subject to the cyclicality that persists in the industry. Prospects for the industry are discussed in a McKinsey Quarterly entitled, “Rethinking the Aviation Industry” (free registration required). This in-depth article presents an analysis of the cyclical elements of the aviation industry and discusses factors that will likely affect the future performance of firms in this industry. After reading this article, address the following questions: 1. The 1990s cycle experienced in aviation is typical of previous cycles. Briefly describe the four phases of the cycle described in Exhibit 2:
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Topic_6_E2 - Topic 6 Exercise 2 Industry Analysis Aviation...

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