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Unformatted text preview: -Blind Spots : where the optic nerve exits the eye, no photo receptors • How We See Color -Theory #1 : Tri Chromatic- We see through three types of cones, sensitive to Blue, Green and Red.-Theory #2 : Opponent Process- We see through contrast of opposite colors; when you see red for a long time, green receptors are annihilated. -Theory #3 : Retinex- we perceive color relative to the colors of things around us. • Color Blindness:-recessive gene on the X-Chromosome (more males get it than females)-Fovea lacks certain cones, usually red/green (rarely all colors) • Signal Detection Theory: like haring tests taken in grade school (DIAGRAM) • Perception: Subliminal Perception-Present brief subconscious stimulus that may influence behavior-we do perceive them, but no evidence that it helps marketing...
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- Spring '08
- Psychology, Uri Geller, Johnny Carson