13 Marketer game - Welcome to Created for Marketing 9th Ed...

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Welcome to Created for Marketing , 9th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 13 – Retailing Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Potpourri Potpourri Types of Types of Retailers Retailers Go to Round 2 Click on a Click on a point value point value to select an to select an answer/question answer/question Franchising Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 13 – Retailing 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Let Me Be Let Me Be Direct... Direct...
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms - 100 points Answer: It is all the basic activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use. Question: What is retailing ? Back to the answer board
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Basic Terms - 200 points Answer: What is the name given a brand that is designed and developed using the retailer’s name (or a surrogate)? Examples include Kenmore, Craftsman, and DieHard, which are all developed by Sears. Question: What is a private brand? (or store brand) Back to the answer board
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Basic Terms - 300 points Answer: This term describes shopping without visiting a store. Question: What is nonstore retailing? Back to the answer board
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Basic Terms - 400 points Answer: This term refers to the tendency to offer a wide variety of non-traditional goods and services under one roof. Question: What is scrambled merchandising? Back to the answer board
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Basic Terms - 500 points Answer: How much a retailer makes as a percentage of sales after subtracting for the cost of goods sold. Question: What is gross margin? Back to the answer board
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Types of Retailers - 100 points Answer: This type of retailer houses several departments under one roof. Sears is an example. Question: What is a department store? Back to the answer board
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Types of Retailers - 200 points Answer: This type of retailer is a miniature supermarket, carrying only a limited line of high turnover convenience goods. Question: What is a convenience store? Back to the answer board
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Types of Retailers - 300 points Answer: This type of retailer is large, departmentalized, self-service, and specializes in food and some non-food items. Kroger is an example. Question: What is a supermarket? Back to the answer board
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Types of Retailers - 400 points Answer: This type of retailer combines groceries and general merchandise goods with a wide range of services. Both Wal-Mart and Target operate these in selected markets. Question: What is a supercenter? Back to the answer board
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Types of Retailers - 500 points Answer: This type of retailer specializes in a given type of merchandise. Victoria’s Secret (lingerie) and Foot Locker (athletic shoes) are two examples.
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