14 Marketer game - Welcome to Created for Marketing 9th Ed...

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Welcome to Created for Marketing , 9th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 14 – Integrated Marketing Communications Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Communication Communication Basics Basics Go to Round 2 Click on a Click on a point value point value to select an to select an answer/question answer/question Promotional Tasks Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 14 – Integrated Marketing Communications 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Of the Of the following... following... Is AIDA Is AIDA Something to Something to Sing About? Sing About?
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms - 100 points Answer: It is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Question: What is promotion? Back to the answer board
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Basic Terms - 200 points Answer: This two-word term describes a plan for the optimal use of the promotional elements. It is determined with the other elements of the marketing mix (price, product, and distribution.) Question: What is a promotional strategy? Back to the answer board
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Basic Terms - 300 points Answer: It is the combination of promotion tools - including advertising, public relations, personal selling, and sales promotion - used to reach the target market and fulfill the organization’s overall goals. Question: What is the promotional mix? Back to the answer board
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Basic Terms - 400 points Answer: This one-word term describes the process by which we exchange or share meanings through a common set of symbols. Question: What is communication? Back to the answer board
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Basic Terms - 500 points Answer: This term describes the method of carefully coordinating all promotional activities to produce a consistent, unified message that is customer-focused. Question: What is integrated marketing communications? Back to the answer board
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Communication Basics - 100 points Answer: This is the name given to the originator of the message in the communication process. Question: Who is the sender? Back to the answer board
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Communication Basics - 200 points Answer: It is the term that describes the conversion of the sender’s ideas and thoughts into a message, usually in the form of words or signs. Question: What is encoding? Back to the answer board
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Communication Basics - 300 points Answer: It is the one-word term that describes anything that interferes with, distorts, or slows down the transmission of information.
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