15 Marketer game - Welcome to Created for Marketing, 9th...

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Welcome to Created for Marketing , 9th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 15 – Advertising and Public Relations Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Advertising Advertising Campaigns Campaigns Go to Round 2 Click on a Click on a point value point value to select an to select an answer/question answer/question Media Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 15 – Advertising and Public Relations 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Name Name that Form! that Form! (Part 1) (Part 1) Odds & Ends
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms - 100 points Answer: It is any form of nonpersonal, paid communication in which the sponsor or company is identified. Question: What is advertising ? Back to the answer board
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Basic Terms - 200 points Answer: This two-word term describes a series of related advertisements focusing on a common theme, slogan, and set of advertising appeals. Question: What is an advertising campaign? Back to the answer board
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Basic Terms - 300 points Answer: This term refers to a channel used to convey a message to the target market. Question: What is a medium? Back to the answer board
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Basic Terms - 400 points Answer: This term refers to the phenomenon in which spending on advertising leads to increases in market share and sales. However, after a certain point it leads to diminishing returns. Question: What is advertising response function? Back to the answer board
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Basic Terms - 500 points Answer: It is the element of the promotional mix that evaluates public attitudes, identifies issues that may elicit public concern, and executes programs to gain public understanding and acceptance. Question: What is public relations? Back to the answer board
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Advertising Campaigns - 100 points Answer: It is a specific communication task an advertising campaign should accomplish for a specified target audience during a specified period. Question: What is an advertising objective? Back to the answer board
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Advertising Campaigns - 200 points Answer: Sometimes abbreviated as a USP, it refers to a desirable, exclusive, and believable advertising appeal selected as the theme for a campaign. Question: What is a unique selling proposition? Back to the answer board
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Advertising Campaigns - 300 points Answer: It is what DAGMAR stands for. Question: What is Defining Advertising Goals for Measured Advertising Results? Back to the answer board
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Advertising Campaigns - 400 points Answer: According to the DAGMAR approach for setting advertising objectives, all advertising objectives should define the target market , describe the desired change in a measure of effectiveness, and this.
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15 Marketer game - Welcome to Created for Marketing, 9th...

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