16 Marketer game - Welcome to Created for Marketing, 9th...

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Welcome to Created for Marketing , 9th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 16 – Sales Promotion and Personal Selling Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Consumer Consumer Sales Sales Promotion Promotion Go to Round 2 Click on a Click on a point value point value to select an to select an answer/question answer/question Which and When Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 16 – Sales Promotion and Personal Selling 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Relationship Relationship Selling Selling It Starts with a “P”
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms - 100 points Answer: This term describes marketing communications activities, other than advertising, public relations and personal selling, in which a short-term incentive motivates the immediate purchase of a good or service. Question: What is sales promotion? Back to the answer board
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Basic Terms - 200 points Answer: It is defined as direct communication between a sales representative and one or more prospective buyers in an attempt to influence the buyer in a purchase situation. Question: What is personal selling? Back to the answer board
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Basic Terms - 300 points Answer: This is a formal written document or professional presentation that outlines how the sales representative’s product or service will meet or exceed the prospect’s needs. Question: What is a sales proposal? Back to the answer board
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Basic Terms - 400 points Answer: This is a form of lead generation in which the sales representative approaches potential buyers without any prior knowledge of the prospect’s needs or financial status. Question: What is cold calling? Back to the answer board
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Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!
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Basic Terms - Open Challenge Answer: The following items are indicative of this approach to selling. The focus is on the customers bottom line, not just closing the sale. Time is spent building a problem-solving environment with the customer. The focus is on long-run relationship enhancement. Question: What is relationship selling? Back to the answer board
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Answer: This form of consumer sales promotion is a certificate that entitles the consumer to an immediate price reduction when he/she buys the product. Question: What is a coupon? Back to the answer board
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16 Marketer game - Welcome to Created for Marketing, 9th...

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