17 Marketer game - Welcome to Created for Marketing 9th Ed...

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Welcome to Created for Marketing , 9th Ed., by Lamb, Hair and McDaniel South-Western/Thomson Learning Chapter 17 - Pricing Concepts Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Of the Of the following… following… That’s That’s Going to Going to Cost You! Cost You! Life Life Potpourri Go to Round 2 Click on a point value to select a question Click on a point value to select a question Who Wants to Be a Marketer? Round 1 Chapter 17 - Pricing Concepts Select another chapter Go to Final Challenge! 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms - 100 Answer: Revenue minus expenses. Question: What is profit ? Back to the Answer Board!
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Basic Terms - 200 Answer: It is given up by the buyer in any exchange to acquire a good or service. Question: What is price ? (money) Back to the Answer Board!
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Basic Terms - 300 Answer: It is the average price charged to a customer times the total number of units sold (i.e., price x units sold) Question: What is revenue ? Back to the Answer Board!
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Basic Terms - 400 Answer: It is the type of elasticity that describes when total revenues remain the same whether prices move up or down. Question: What is unitary elasticity ? Back to the Answer Board!
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Basic Terms - 500 Answer: It is the term used to describe the practice of stocking well-known branded products at relatively high prices in order to sell store brands at discounted prices. Question: What is selling against the brand? Back to the Answer Board!
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Of the following… - 100 points Answer: Of the following, it is the one that is NOT a sales-oriented pricing objective. Target return on investment Market share Sales maximization Question: What is a target return on investment objective? Back to the Answer Board!
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Of the following… - 200 points Answer: Of the following, it is the one that is the numerator used in calculating return on investment. Total revenues Total assets Net profit after taxes Question: What is net profit before taxes ? Back to the Answer Board!
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Of the following… - 300 points Answer: Of the following, it is the term used to describe a private electronic network that connects a company’s computers with those of its suppliers and/or customers? Internet Intranet Extranet Question: What is an Extranet ? Back to the Answer Board!
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Of the following… - 400 points Answer: Of the following terms, it is the one used to describe when the percentage change in the price demanded of a good is greater than the percentage change in the quantity demanded of the same good.
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