18 Marketer game - Welcome to Created for Marketing, 9th...

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Welcome to Created for Marketing , 9th Ed., by Lamb, Hair and McDaniel South-Western College Publishing Chapter 18 – Setting the Right Price Created by John T. Drea, Western Illinois University Click here to start
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Basic Basic Terms Terms Potpourri Potpourri Pricing Pricing Strategies Strategies Go to Round 2 Click on a Click on a point value point value to select an to select an answer/question answer/question Discounts! Select another chapter Go to Final Challenge! Who Wants to Be a Marketer? Round 1 Chapter 18 – Setting the Right Price 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 200 300 400 500 Law Law and and Order Order
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Whoops! You’ve clicked on an area other than a point value or button. Please click below to return to the main answer board. Click to Return to the Answer Board
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Basic Terms – 100 points Answer: Common in the new car sales industry, it is the term used to describe a cash refund for the purchase of a product during a specific period. Question: What is a rebate ? Back to the Answer Board!
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Basic Terms – 200 points Answer: It is the term used to describe a basic, long-term pricing framework. It defines the initial price for a product and gives direction for price movements over the life cycle of the product. Question: What is a price strategy ? Back to the Answer Board!
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Basic Terms – 300 points Answer: It is the term used to describe marketing two or more products in a single package for a special price. Question: What is price bundling ? Back to the Answer Board!
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Basic Terms – 400 points Answer: It is the practice of offering a product line with several items at specific price points. Question: What is price lining ? Back to the Answer Board!
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Basic Terms – 500 points Answer: Costs that are shared in the manufacturing and marketing of several products in a product line. Question: What are joint costs ? Back to the Answer Board!
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Pricing Strategies –100 points Answer: It is a pricing strategy for new products that discourages competition and is appropriate in a price-sensitive market. Question: What is a penetration pricing strategy? Back to the Answer Board!
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Determine how much of your total you want to wager, then click below. Go to the Open Challenge Question!
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Pricing Strategies – Open Challenge Answer: The third of three new product pricing strategies discussed (besides penetration and skimming), it has the disadvantages of potentially ignoring both consumer demands and product costs. Question: What is status quo pricing ? Back to the Answer Board!
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Pricing Strategies – 300 points Answer: Of the three new product pricing strategies discussed in the chapter, it is the one that makes the most sense when a product is superior to those of competitors, and buyers are willing to pay a price premium.
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18 Marketer game - Welcome to Created for Marketing, 9th...

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