3023_ch13_net - Retailing CHAPTER 13 1 The Role of...

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1 CHAPTER 13 Retailing
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2 The Role of Retailing All the activities directly related to the sale of goods and services to the ultimate consumer for personal, non-business use. Retailing
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3 The Role of Retailing Over 1 million U.S. retailers employ more than 15 million people Retailers account for 11.6 percent of U.S. employment Retailing accounts for 13 percent of U.S. businesses Retailers ring up almost $4 trillion in sales--nearly 40 percent of the U.S. GDP Industry is dominated by a few giant organizations, such as Wal-Mart
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4 REVIEW LEARNING OUTCOME The Importance of Retailing 11.6% 13% 40% Retailing as a % of U.S. employment Retailing as a % of U.S. businesses Retailing as a % of GDP
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5 Ownership Level of Service Product Assortment Price Classification of Retail Operations
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6 Classification of Ownership Independent Retailers Chain Stores Franchises Owned by a single person or partnership and not part of a larger retail institution Owned and operated as a group by a single organization The right to operate a business or sell a product
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7 Full Service Self Service Discount stores Exclusive stores Factory outlets Warehouse clubs Level of Service
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8 Assort- Assort- ment ment Price Price Gross Gross Margin Margin Broad Narrow Broad Med-Narrow Medium Med-Broad Med-Broad Broad Med-Narrow Narrow Mod-High Mod-High Moderate Mod High Moderate Mod Low Mod Lo-low Low-very low Low Low-High Mod High High Low Mod High Low Mod Low Mod Low Low Low Low-High Type of Retailer Type of Retailer
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This note was uploaded on 10/28/2009 for the course ACG 3141 taught by Professor Graybeal during the Spring '08 term at University of Central Florida.

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3023_ch13_net - Retailing CHAPTER 13 1 The Role of...

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