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Chap 13 international strategy

Chap 13 international strategy - International Business...

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© 2007 Robert Sweo International Business Strategy
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© 2007 Robert Sweo Strategy Primer Strategy is the tools for devising how you gain monopoly (real profits) How you beat the other guy You win by beating others There are usually only 2 or 3 winners in an industry
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© 2007 Robert Sweo 3 Generic Strategies Low Cost Differentiation - High Quality - Perceived high quality - Technical leadership - Special Features (First to use cutting edge technology). - Better Service Niche
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© 2007 Robert Sweo 4 International Perspectives International - home-country oriented Multidomestic - host country oriented Global - world domination oriented Transnational – weave together the best of all countries
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© 2007 Robert Sweo Global Strategies Global Strategies - offering standardized products that are advanced, functional, reliable and low priced. - Global Competition - companies cross-subsidize national market share battles in pursuit of global brand and distribution. - Global Business - minimum volume required for cost efficiency is not available in a companies home market. - Global Companies - distribution system in key foreign markets enables cross-subsidization, international retaliation and world scale volume.
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© 2007 Robert Sweo Transnational Strategies Transnational Strategy – simultaneously exploit location economies, core
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