Chap 16 international marketing

Chap 16 international marketing - International Marketing...

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© 2007 Robert Sweo International Marketing
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© 2007 Robert Sweo Reevaluate Marketing Mix Product Pricing Distribution Promotions
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© 2007 Robert Sweo Steps for Developing Marketing Plan New market assessment Overall marketing strategy development Marketing mix strategy Promotional strategy Distribution strategy
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© 2007 Robert Sweo New International Market Assessment Potential need screening you want use americans who hav lived in the particular country, so that they can understand their culture and also your companies culture. Potential satisfaction screening Legal and political analysis Socialcultural screening hows the product being used in that country Ranking and clustering of markets (the background map) Field trips, market research and testing the most expensive part
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© 2007 Robert Sweo Overall Market Strategy Inputs from market assessment Estimates of demand List of most favorable markets background
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This note was uploaded on 10/28/2009 for the course ACG 3141 taught by Professor Graybeal during the Spring '08 term at University of Central Florida.

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Chap 16 international marketing - International Marketing...

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