Reputation_and_Philanthropy_ss - REPUTATION is sticky -it...

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REPUTATION is sticky -- it is costly to change, and tends to act as if it resists change. REPUTATION-SETS Stakeholder groups perceive the reputations of the Frm according to the issues they hold important. Thus, Frms can have multiple reputations, depending on issue. We call a group of stakeholders that perceive the reputation of the Frm on a particular issue, a reputation-set . Note that the members of a reputation-set may differ on the Frm’s reputation in regard to the issue.
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REPUTATIONAL OPTIMALITY or REPUTATIONAL BLISS is that condition that ensues when all reputation-sets (i.e., across all stakeholders and all issues) facing the Frm hold positive affect toward the Frm and the Frm’s positions are driven by deontological decision making. A simple way to express this is: All stakeholders have positive views of the Frm, and the Frm is seeking to do the right thing. Why Give to Charity? Public image (goodwill)
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This note was uploaded on 10/29/2009 for the course BUSENV 0060 taught by Professor Barrymitnick during the Fall '09 term at Pittsburgh.

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Reputation_and_Philanthropy_ss - REPUTATION is sticky -it...

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