TRAVEL & TOURISM MANAGEMENT SYLLABUS FOR FALL 2009

TRAVEL & TOURISM MANAGEMENT SYLLABUS FOR FALL 2009 -...

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HTM 2454 Fall 2009 TRAVEL AND TOURISM MANAGEMENT Instructor: Xiangping Li E-mail: [email protected] Office: 351 Wallace Hall Office Hours: 3:00 – 4:30 PM on Thursday or by appointment Required Text: Charles Goeldner, J.R. and Brent Ritchie, Tourism: Principles, Practices, Philosophies , 11th edition. New York: John Wiley & Sons, Inc., 2008. WELCOME Welcome to Travel and Tourism Management. This course is designed to introduce you to the macro end of the tourism and hospitality segment of the economy, with a global perspective. For those of you who are not majors in HTM, it may provide you with a new perspective on what it means to be involved in “the tourism industry”. It may even inspire you to change majors! Please ask any of the HTM faculty or staff if you would like to obtain additional information about the HTM program at Virginia Tech. COURSE DESCRIPTION This course is a survey of travel and tourism in a global context. Students will become acquainted with the economic, socio-cultural, demographic, and environmental impacts that tourism has on the world community. Special emphasis will be placed on issues faced by tourism developers in businesses and governments of all sizes. COURSE OBJECTIVES Upon completing this course, the student will be able to demonstrate an informed understanding of the evolution, organization, complexity and scope of tourism as a system. The student should be able: To define the terminology appropriate to the travel and tourism industry; To explain the roles of national and international professional associations, government agencies, trade and professional literature in tourism; To understand the global changes which impact tourism destinations; To analyze the external and internal factors that influence individuals' travel behavior; To relate the principles of service marketing to travel and tourism;
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