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Quiz_Five_study guide

Quiz_Five_study guide - TTRA – what is it Chapter 19...

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Quiz Five Study Guide - HTM 2454 The following is a general guide that will provide some direction and guidance in your studying for Quiz Five, chapters 18, 19 and 20. Please contact me if you have any questions (via the Discussion Board, of course)! Chapter 18 The Travel Research Process Uses of tourism research Methods of data collection Survey research (Pro’s and Con’s, etc) Secondary vs. Primary data Interview methods
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Unformatted text preview: TTRA – what is it? Chapter 19 Unique aspects of the tourism product (see PPT slides) Trends in Marketing (Ambush Marketing, Relationship Marketing, etc.) Marketing P’s Marketing Mix Market Segmentation Chapter 20 Forces Impacting The Future of Tourism Future trends in tourism arrivals by international region The Changing Nature of Tourism Products Demographic Shifts of the Tourist of the Future...
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