Unformatted text preview: TTRA – what is it? Chapter 19 Unique aspects of the tourism product (see PPT slides) Trends in Marketing (Ambush Marketing, Relationship Marketing, etc.) Marketing P’s Marketing Mix Market Segmentation Chapter 20 Forces Impacting The Future of Tourism Future trends in tourism arrivals by international region The Changing Nature of Tourism Products Demographic Shifts of the Tourist of the Future...
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- Marketing, Tourism Research Methods, Tourism Future trends