case 3 - Jennifer Solomon Case 3: The Battle in Radio...

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Jennifer Solomon Case 3: The Battle in Radio Broadcasting: XM vs. Sirius vs. Local Radio vs. Internet Radio
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Part I: Mission/Vision Mission - To enhance listening quality of radio o With advancements in technology these radio providers have been able to offer high quality music, sports, talk shows, and news to its listeners. Even the local radio stations have HD radio along with fewer commercials. Local radio stations also now have live radio on the internet so that listeners can listen to their “home” radio stations in different parts of the country or world. Vision - To have high quality radio in every car, house, and business in the world o As technology continues to advance it will be easier to have access to these different alternatives to traditional local radio. They are making this possible by incorporating this technology into new car, along with making the equipment needed to operate low cost. Part II: SWOT analysis Strengths: Millions of people in the US and Canada listen to radio each week.
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XM satellite Radio Station Inc. is the nation’s leading satellite Radio Company in the US. XM won numerous awards for innovations and consumer technology design and engineering. Sirius Satellite Radio Station Inc. is the leading provider of sports radio programming. Vehicle manufacturers began offering factory or dealer installed satellite radios in new vehicles. Local radio stations offering HD radio Local radio stations offering Live broadcasting over the internet. Podcasts XM team up with DIRECTV Celebrity endorsements XM or Sirius Radio right on your phone Weaknesses: Both XM and Sirius have encountered loss in their profits Declining percentage of new subscriber for XM and Sirius Have to pay for Radio with XM and Sirius Have to pay a subscription per radio for XM and Sirius
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Bad signal for Sirius and XM when obstacles block the signal. Unable to remove the pre-installed radio from a car to move into house. Opportunity: Having Satellite radios installed in new vehicles The changing technology of how people listen to music Up and coming artists from certain geographic areas Threats: Advancements in IPod’s, MP3 players, and the IPhone. Competitors within Radio broadcasting The main strengths are that millions of people listen to radio broadcasting every week. Meaning there is such a large customer base. All competitors in this industry use advertising to get people to listen to their broadcasting. Most use celebrity endorsements, while the local radio stations strive on having celebrities make appearances or call in to attract more of an audience. As technology continues to advance in this industry it has become easier for customers to receive broadcasting that fits their lives best. This is being accomplished by installing
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satellite radio receivers in new cars, Local radio stations being equipped to broadcast HD radio, and even being able to access radio on your cell phone. Another strength is that some
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case 3 - Jennifer Solomon Case 3: The Battle in Radio...

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