Project - Company Background The Body Shop was founded by...

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Company Background The Body Shop was founded by Dame Anita Roddick in 1976 in the UK. The first retail shop was in Brighton and is now part of L’Oreal corporate group. Today there are 2,500 stores in 61 countries. The Body Shop range of over 1,200 naturally inspired ethically produced beauty and cosmetics products targeted at different female and male age groups who like to take care of him or herself. The Body Shop products are organically grown and that they are against animal testing. The Body Shop believes in its values. Its values are commitment to help protect the planet, defending human rights, activating self-esteem, supporting community trade and remaining strong on its stance against animal testing. The Body Shop core value is the natural way to beauty by continuously seeking out wonderful natural ingredients globally and brining the products bursting with effectiveness to enhance people natural beauty whilst striving to protect the planet and people who depend on it. The Body Shop, “Wise Woman TM” Marketing Objective To promote awareness of the Body Shop core brand and specific female’s skincare product, Wise Woman by the end of 2009. To build loyalty to brand products so that at least 10% of the target consumer becomes repeat buyers by the end of 2009 Product Wise Woman, The Body Shop skincare line is especially designed for women over 50 years old. The product is celebrating mature beauty rather than trying to deny the effects of aging. It represents a refreshing celebration of the ageing process. The Body Shop offers 8 products in Wise Woman range as the followings: Wise Woman Defensive Hand & Nail Cream Wise Woman Eye Cream 1
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Wise Woman Intensive Firming Mask Wise Woman Luxury Cleanser Wise Woman Regenerating Day Cream Wise Woman Regenerating Night Cream Wise Woman Softening Toner Wise Woman Vitality Serum Branding: The Body Shop is positioned as a natural ingredient cosmetics producer and
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This note was uploaded on 11/01/2009 for the course BBA 009 taught by Professor Robert during the Spring '09 term at Abraham Baldwin Agricultural College.

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Project - Company Background The Body Shop was founded by...

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