Use Social Media 091509 v2 (2)

Use Social Media 091509 v2 (2) - Use Social Media to Grow...

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Use Social Media to Grow Your Business! BrowardSCORE September 2009
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15 September 2009 Use Social Media to Grow Your Business! 2 Agenda What is social media? Why should I use social media? What are the leading social media tools and how do I use them? How do I use social media to grow my business?
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15 September 2009 Use Social Media to Grow Your Business! 3 Exercise #1 Core Value Proposition IDEA – What do we do for the customer? BENEFIT – What’s in it for the customer? Compared to the competition? TARGET – Who is the target customer? How do we reach them? PERCEPTION – How do WE want to be perceived? REWARD – What’s in it for us? Source: The Core Value Proposition, Jack G. Hardy
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15 September 2009 Use Social Media to Grow Your Business! 4 Exercise #1 Core Value Proposition King Arthur Flour We are a flour mill dedicated to bringing back the American tradition of home baking as a complete source of baking products and educational services, through a corporate culture of incredible passion and sincerity. Our culture compels us to honor our customers (folks who are deeply involved in baking, professional bakers, and serious baking hobbyists), and celebrate a company all of our people can truly call their own. We view profit and wealth-creation as the inevitable by-products of our doing things well. Source: The Core Value Proposition, Jack G. Hardy
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15 September 2009 Use Social Media to Grow Your Business! 5 What social media? “Social media is content created by people using highly accessible and scalable publishing technologies. In its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a set of technologies, tools and platforms facilitating the discovery , participation and sharing of content .” - Wikipedia
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15 September 2009 Use Social Media to Grow Your Business! 6 Inbound Marketing •Social media •Search engine optimization (SEO) •RSS •Viral videos Outbound Marketing •Print ads •TV/radio ads •Email marketing •Telemarketing •Trade shows A new type of marketing
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15 September 2009 Use Social Media to Grow Your Business! 7 A brief history of social media 14,000 BCE cave paintings at Lascaux, France 1776 Thomas Paine, unofficial blogger-in- chief of the American Revolution, publishes the influential pamphlet Common Sense. 1979 USENET created by Duke University January 2004 MySpace launch February 2004 Facebook launch
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15 September 2009 Use Social Media to Grow Your Business! 8
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15 September 2009 Use Social Media to Grow Your Business! 9 A brief history of social media December 2005 YouTube launch March 2006 Twitter launch October 2006 YouTube acquired by Google for $1.65B July 2007 MySpace acquired by News Corp for $580M June 2009 Ashton Kutcher surpasses 2 millionth fan on Facebook June 2009 Twitter plays key role in Iranian election dissent
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Use Social Media 091509 v2 (2) - Use Social Media to Grow...

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