sportsmarketing

sportsmarketing - Delivering Quality Service In...

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11/4/09 Delivering Quality Service In Professional Chris Heaton
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11/4/09 Marketing Orientation Operations Staff =
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11/4/09 Total Organizational Approach Quality = Profits! 1 . 2 . 3 . =
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11/4/09 Are sports a Good, or a Service
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11/4/09 Intangibili ty Inseparability of Production and Consumption Heterogeneit y Perishabili Servic e
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11/4/09
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11/4/09 Bundle of Service Benefits 1 . “Core” Product And Than…
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11/4/09 When Marketing a Good When Marketing a Service The Marketing Department has more control over marketing and its product. Controls how, when, where product is marketed. Cannot Use Many of the traditional mass marketing techniques. Majority of marketing effort is towards personal contact with consumers “A Moment of Truth” Sports clubs, Facility managers, Athletes, Front Level Employees, Everyone Involved
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11/4/09 Your Staff is the Main Visible Component of the Organization Professional Attire Passionate and Motivated Clear Rules/ Responsibiliti es High worker morale
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sportsmarketing - Delivering Quality Service In...

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