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Ass. 2 - 1 What kinds of synergies do herbal supplements...

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1. What kinds of synergies do herbal supplements have with herbal teas? To create a synergy for herbal supplements and herbal teas, management must come up with a reason why the consumer may need both products. Supplements have a scheduled time for consuming whereas tea can be drank during any time of the day. There are two general types of synergy amongst herbal supplements and herbal teas: pharmacodynamic and pharmacokinetic. One deals with targeting a person’s physiological system, and pharmacokinetic results in drug absorption, distribution, or elimination. 1 Therefore, the marketing management of Celestial Seasoning can use this information to advertise its supplements and herbal teas. One can do the functions of pharmacodynamic and the other product can fulfill the pharmacokinetic’s side of things. 2a. What environmental trends seem to be fuelling sales growth for herbal supplements? People nowadays tend to have higher health awareness due to the aging population and increased exposure to toxic environments. Therefore, Celestial Seasoning’s herbal
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