This preview shows page 1. Sign up to view the full content.
Unformatted text preview: o Clinton went after the cigarette industry FTC Improvements Act of 1980: basically killed off unfair advertising Trade Regulation Rule: targeted at business that has a reputation of being unfair Consent Decree: pay damages for commercial FTC can make companies change ads Can go to FTC court Appeal to Federal Court of Appeals Corrective Advertising: Listerine o Corrective advertising can be extremely embarrassing o...
View Full Document
- Spring '08