COM 225 - Interpretive Competence Com 225 Spring 2009...

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Interpretive Competence Com 225 Spring 2009
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Overview Perception and communication Selecting social information Organizing social information Sizing up: people behavior Situations Increasing perceptual accuracy
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Interpretive competence How do we deal w/social info? Social cognition We are biased – for good and for bad Mindfulness vs. mindlessness Why is it important to study social cognition? Affects how we receive and interpret messages Communication can alter social cognitions Guides our actions Understanding control
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How is perception a complex process? Perception is influenced by: prior experiences the current event anticipation of future events our emotional state motivation (having interpretive competence is not enough) cultural patterns of social cognition
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selecting Naïve realism Dual-process models Heuristic processing Central processing Some biases in processing: Selective attention Selective exposure Selective memory
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This note was uploaded on 11/04/2009 for the course COM 225 taught by Professor Morrison during the Spring '08 term at Michigan State University.

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COM 225 - Interpretive Competence Com 225 Spring 2009...

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