References Brand Analysis MBA 640.docx - References B2B...

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References B2B Marketing. (2005). Branding News: Casio’s new brand positioning may shock, says marketing director. Retrieved from - positioning-may-shock-says-marketing-director Balmond, S. (2005). Casio undertakes design review as it unifies its brand. Design Week, 20(25 ), 4 . Retrieved from ? direct=true&db=bth&AN=17814412&site=eds-live&scope=site Barea, M. (2019) In an age of abundant choice, why is brand more important than ever? Retrieved from - ever/ Cooper, W. (2008). Top brands query price-comparison site value . New Media Age, 02 . Retrieved from ? direct=true&db=iih&AN=32606486&site=eds-live&scope=site Forbes Media LLC. (2018, May). Why Brands Need Signature Stories . Retrieved from Forbes: -

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