ResearchPaper - The Militarys Most Powerful Weapon By Chris...

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The Military’s Most Powerful Weapon By Chris Stanton The militarization that occurs every day all around the country frequently is undetected by the average citizen. Unless one has studied the topic, one will not understand what militarization looks like or how it is used. Militarization of advertising and the use of films as advertising have been some of the most powerful tactics that the military uses to boost recruitment and retention; and understanding this concept will allow one to recognize when advertisement for the military is being shown. This paper will examine this form of militarization by investigating the relationship between Hollywood and the Pentagon, particularly as it occurs in two films: Crimson Tide and Pearl Harbor . It is imperative to understand how the Pentagon uses major Hollywood productions for the military’s benefit. Films that are trying to reenact a series of military events, usually depicting heroism or American triumph, tell an individual’s story, or involve a socially or historically accepted event will generally benefit from seeking the Pentagon’s support of the film. Most people that have not had the chance to examine militarization in detail do not understand the process or why the Pentagon approves films. My research not only examines why the Pentagon approves films, but also what aspects the Pentagon is looking for in a movie that it is supporting. Censorship is just one consequence of having the military’s support and although it may not occur frequently, it is still an aspect of militarization that occurs within the film industry. By understanding the different styles of militarization used in the Pentagon-Hollywood relationship, one can begin to understand the complex process of militarization. A broad definition of militarization is the progression by which certain aspects of daily life become influenced by the military. The militarization of Hollywood is a very powerful tool for advertising and it allows the Pentagon to portray the military that it wants the public to see. Much of the debate over whether movies should or should not be approved by the Pentagon frequently occurs over the issue of what the military wants the public to know. When seeking Pentagon approval, there are strict guidelines a producer must follow and a contract that must be signed. The three specific rules associated with this contract include: (1) the film will only receive supplies on the days that scenes that require them are being filmed (which is based on
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the latest version of the script that is approved), (2) the film must aid in military recruitment and retention and not portray the military in an unflattering light, and (3) the producers must consult with the Department of Defense on all phases of the pre-production, production, and post-production of the film 1 . Censorship is a problem associated with military involvement in films, and is also sometimes a consequence of seeking Pentagon approval. These rules must be met in order to maintain the
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ResearchPaper - The Militarys Most Powerful Weapon By Chris...

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