OVERVIEW OF THE CHAPTER
Leadership is a key ingredient for managerial success in organizations both large and small.
When leaders are effective, their subordinates are highly motivated, committed, and high
performing. When leaders are ineffective, chances are good that their subordinates do not
perform to the level of their capabilities, lack motivation, and may be dissatisfied. This
chapter describes what leadership is and examines major leadership models that have been
developed by various researchers. It also describes how managers engaging in
transformational leadership can have a dramatic impact upon their organization and discusses
the impact of gender on leadership.
Explain what leadership is, when leaders are effective and ineffective, and the sources of
power that enable managers to be effective leaders.
Identify the traits that show the strongest relationship to leadership, the behaviors in which
leaders engage, and the limitations of the trait and behavior models of leadership.
Explain how contingency models of leadership enhance our understanding of effective
leadership and management in organization.
Describe what transformational leadership is and explain how managers can engage in it.
Characterize the relationship between gender and leadership.
A MANAGER’S CHALLENGE:
JUDY MCGRATH AND MTV NETWORKS
As chairperson and CEO of MTV Networks, Judy McGrath holds an extremely challenging
leadership position. MTV is a unit of Viacom and is the home of more than ten channels. She
has received the Vanguard Award for Distinguished Leadership and was ranked 10
Fortune Magazine’s list of the most powerful women in business in 2005. Her career at MTV
began as a writer of promotional pieces.
Her personal leadership style emphasizes empowering all members of the MTV organization,
as well as its viewers. She is visionary and can see possibilities and opportunities where
others might see just risks. She works hard, perseveres, and believes that anything is possible.
Under her leadership, MTV has launched scores of successful new programs, all of which
were risky and could have failed. Currently, McGrath is pushing her company to deliver
services from multiple digital platforms, such as cell phones, new broadband channels, and
video games. Clearly, challenging times lie ahead for her.
THE NATURE OF LEADERSHIP
Jones, Contemporary Management, Fifth Edition