Management Lecture Ch 16_5th Ed

Management Lecture Ch 16_5th Ed - CHAPTER SIXTEEN PROMOTING...

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CHAPTER SIXTEEN: PROMOTING EFFECTIVE COMMUNICATION OVERVIEW OF THE CHAPTER This chapter describes the nature of communication and the communication process. It explains why it is important for managers and their subordinates to be effective communicators, describes the communication media available to managers, and discusses the factors to be considered when selecting a communication medium. The communication networks that organizational members rely upon are considered and the advances in information technology that have expanded the range of communication options now available to managers are explored. The chapter closes with a description of the communication skills that help managers effectively send and receive messages. LEARNING OBJECTIVES 1. Explain why effective communication helps an organization gain a competitive advantage. 2. Describe the communication process, and explain the role of perception in communication. 3. Define information richness, and describe the information richness of communication media available to managers. 4. Describe the communication networks that exist in groups and teams. 5. Explain how advances in technology have given managers new options for managing communications. 6. Describe important communication skills that managers need as senders and as receivers of messages. A MANAGER’S CHALLENGE: JONG-YONG YUN REAPS THE BENEFITS OF FACE-TO-FACE COMMUNICATION AT SAMSUNG ELECTRONICS E-mail and other technological advances are supposed to increase productivity and improve communication. However, the ever present stream of e-mail messages, along with the expectations of their senders that they will be responded to quickly, are viewed by many as an interference with productivity, creativity, and innovation. Some managers and employees receive so much e-mail that they could spend most of their time reading and responding to it without getting anything else done. Jong-Yong Yun, the CEO and Vice Chairman of Samsung Electronics, believes that no matter how convenient electronic communication, it is not a replacement for face-to-face communication. Therefore, Yun devotes a great deal of time to onsite visits during which he can witness firsthand ongoing operations and talk directly to employees at all levels. Although he takes advantage of information technology, he feels that there is no innovation that can replace the valuable information that is gathered through direct interaction. In 2004, Yun was ranked the fifth most powerful person in business in Asia by Fortune Magazine. LECTURE OUTLINE Jones, Contemporary Management, Fifth Edition 138
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CHAPTER SIXTEEN: PROMOTING EFFECTIVE COMMUNICATION I. COMMUNICATION AND MANAGEMENT Communication is the sharing of information between two or more individuals or groups to reach a common understanding. Communication, including that which is electronically based, is a human endeavor and
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Management Lecture Ch 16_5th Ed - CHAPTER SIXTEEN PROMOTING...

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