Management Lecture Ch 18_5th Ed

Management Lecture Ch 18_5th Ed - CHAPTER EIGHTEEN...

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CHAPTER EIGHTEEN UTILIZING ADVANCED INFORMATION TECHNOLOGY OVERVIEW OF THE CHAPTER This chapter begins by looking at the relationship between information and the manager’s job. Next, the ongoing IT revolution is examined. Several types of specific information systems are discussed that can help a manager perform their job more efficiently and effectively, each of which is based upon a different sort of IT. The chapter closes with an examination of the impact that rapidly evolving IT is having on managers’ jobs and the competitive advantage of organizations. LEARNING OBJECTIVES 1. Differentiate between data and information, and list the attributes of useful information. 2. Describe three reasons why managers must have access to information to perform their tasks and roles effectively. 3. Describe the computer hardware and software innovations that have created the information technology revolution. 4. Differentiate among seven kinds of management information systems. 5. Explain how advances in IT can give an organization a competitive advantage. A MANAGER’S CHALLENGE: BRICKS, CLICKS, OR BRICKS-AND-CLICKS SUPERMARKETS? The potential uses of IT and the Internet for improving responsiveness to customers became clear to the food delivery and supermarket industry. Webvan, GroceryWorks.com, and Homegrocer.com were started up by entrepreneurs who believed companies that allowed consumers to order groceries over the internet and have them delivered to their homes had great potential. Brick-and-mortar supermarkets watched with some trepidation as the online rivals tried to perfect their operations, unsure of how to respond. Most online grocers including Webvan, however, were unable to develop a workable business model and subsequently were forced out of business. Those remaining reassessed and redeployed their IT operations. Some decided to focus on large cities only and formed alliances with brick-and-mortar stores in those cities to process and deliver the orders. Others decided to target only well-heeled customers who were willing to pay a premium price for delivery. LECTURE OUTLINE I. INFORMATION AND THE MANAGER'S JOB Managers cannot plan, organize, lead, and control effectively unless they have access to information. Information is the source of the knowledge and intelligence they need to make the right decisions. Jones, Contemporary Management, Fifth Edition 187
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CHAPTER EIGHTEEN UTILIZING ADVANCED INFORMATION TECHNOLOGY Data is raw, unsummarized, and unanalyzed facts that by themselves, does not tell managers anything. One of the uses of information technology is to help managers transform data into information in order to make better decisions. Attributes of Useful Information
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Management Lecture Ch 18_5th Ed - CHAPTER EIGHTEEN...

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