armstrong03_tif - Chapter 3 The Marketing Environment...

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Chapter 3 The Marketing Environment Multiple-Choice 1. All of the following are accurate descriptions of the impact of "millennial fever " on the nation's baby boomers, except which one? a. The oldest boomers, now in their mid-to-late fifties, are not resisting the aging process. b. People of all ages seem to feel a bit overworked, over-stimulated, overloaded, and techno stressed. c. A yearning to turn back the clock, to return to simpler times is evident. d. A massive nostalgic wave with a consumer appetite for retro products and designs has been produced. Answer: (a) Difficulty: (3) Page: 68 2. All of the following examples are accurate descriptions of the consumer appetite for retro products and designs, except which one? a. Kellogg has revived old Corn Flakes packaging. b. Chrysler's PT Cruiser is a hit with baby boomers for its design and looks. c. The Beetle is just empty nostalgia with a bleak future. d. Volkswagen has plans to introduce a reincarnation of its old cult classic flower-power microbus in 2005. Answer: (c) Difficulty: (3) Page: 68-69 3. A company's _____ consists of actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. a. microenvironment b. macro environment c. marketing environment d. marketing plan Answer: (c) Difficulty: (2) Page: 69 4. The marketing environment is made up of _____ and _____. a. suppliers; intermediaries b. competitors; shareholders c. a microenvironment; a macroenvironment d. wholesalers; retailers Answer: (c) Difficulty: (2) Page: 69 50
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5. Forces close to the company, including suppliers, marketing intermediaries, customer markets, competitors, and publics make up a firm's _____. a. marketing environment b. macro environment c. microenvironment d. strategic window Answer: (c) Difficulty: (2) Page: 69 6. Large macro-societal forces that affect the environment, such as demographic, economic, natural, technological, political, and cultural forces are called the _____. a. marketing environment b. strategic window c. microenvironment d. macro environment Answer: (d) Difficulty: (2) Page: 69 7. All of the following are examples of macro-environmental forces, except which one? a. demographic b. social and cultural c. economic d. research and development Answer: (d) Difficulty: (2) Page: 69 8. Micro-environmental forces include all of the following, except which one? a. demographics b. finance c. d. purchasing Answer: (a) Difficulty: (2) Page: 69 9. _____ provide the resources needed by the company to produce goods and services. a. Manufacturers b. Suppliers c. Retailers d. Wholesalers Answer: (b) Difficulty: (2) Page: 70 10. Wal-Mart, the world's largest retailer, treats its _____ as partners in creating and delivering superior customer value.
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This note was uploaded on 11/08/2009 for the course MEP 3345 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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armstrong03_tif - Chapter 3 The Marketing Environment...

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