armstrong05_tif - Chapter 5 Consumer and Business Buyer...

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Chapter 5 Consumer and Business Buyer Behavior Multiple-Choice 1. _____ refers to the behavior of individuals and households who buy goods and services for personal consumption. a. Business buying behavior b. Consumer buying behavior c. Culture d. Subculture Answer: (b) Difficulty: (1) Page: 143 2. Marketers study actual consumer purchases to find out what consumers buy, where they buy, and how much they buy. But learning why consumers buy is not so easy; the answers are often locked in the consumer's _____. a. emotions b. feelings c. black box d. experiences Answer: (c) Difficulty: (2) Page: 143 3. The consumer black box is made up of two parts: first, the buyer's characteristics and then the _____. a. buyer decision process b. marketing stimuli c. environmental stimuli d. buyer responses Answer: (a) Difficulty: (3) Page: 144 4. Human behavior is largely _____. a. emotional b. observed c. learned d. innate Answer: (c) Difficulty: (2) Page: 144 5. All of the following values are germane to the U.S. society, except which one? a. Achievement and success are basic American values. b. We pride ourselves on efficiency and practicality. c. We believe in material comfort to a large extent. d. Collectivism as a value is stressed from a very young age. Answer: (d) Difficulty: (2) Page: 144 99
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6. Marketers are always trying to spot _____ in order to discover new products that might be wanted. a. market segments b. subcultures c. social classes d. cultural shifts Answer: (d) Difficulty: (2) Page: 145 7. The shift toward informality, creating demand for casual clothing and simpler home furnishings are an example of recent _____. a. changes in social class structure of the U.S. b. changes in the ethnic mix in the U.S. c. cultural shifts in the U.S. d. influences from abroad Answer: (c) Difficulty: (3) Page: 145 8. A _____ is a segment of a culture or groups of people with shared valued systems based on common life experiences and situations. a. subculture b. social class c. reference group d. nontraditional family Answer: (a) Difficulty: (2) Page: 145 9. _____ are society's relatively permanent and ordered divisions whose members share similar values, interests, and behaviors. a. Social classes b. Reference groups c. Cultural groups d. Families Answer: (a) Difficulty: (1) Page: 147 10. All of the following statements about social class systems are accurate, except which one? a. Social class is determined by a single factor, such as income. b. In some societies, members of different classes cannot change their social positions. c. In the U.S., lines between social classes are not fixed and rigid. d. Marketers are interested in social classes because people within a given social class tend to exhibit similar buying patterns.
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This note was uploaded on 11/08/2009 for the course MEP 3345 taught by Professor Trappey during the Spring '09 term at National Taiwan University.

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armstrong05_tif - Chapter 5 Consumer and Business Buyer...

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