Communicating Health information through the Entertainment media

Communicating Health information through the Entertainment media

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Communicating Health information through the Entertainment media - Dramatically depicting health related issues through entertainment television may be a mechanism to inform the public on key health topics - Entertainment television provides access to a wide audience o Few other channels have such ongoing access to the public - Fictional depictions could lead viewers obtaining inaccurate information or taking
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Unformatted text preview: away critical misperceptions about health topics-Early research on the ffect of massmedia typically characterized audiences as passive recipients of information, as the field has evolved, researchers have shifted to view audiences as more active and critical consumer of media message...
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This note was uploaded on 11/08/2009 for the course COMM 300 at USC.

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