This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: o Audiences often arrive at their own, often heterogenous, interpretations of everyday media texts-Effects model has no theoretical reasoning beyond the bald assertions that particular kinds of effects will be produced by the media o Why should the media induce people to imitate? o How can seeing an activity translate into a motive? o Has lead to assumptions that the media is The unproblematic starting point, Children will be unable to cope with it The categories of violence and antisocial behavior are evident The model’s predictions can be verified by scientific research Screen fictions are of concersn-Failure of this model does not mean effect of mass media can no longer be investigated-...
View Full Document
This note was uploaded on 11/08/2009 for the course COMM 300 at USC.