october 1st

october 1st - M idterm 3 out of 5 short questions give you...

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Midterm - 3 out of 5 short questions - give you a quote or term, give the authors name - look at themes that are emerging Images- Meaning Strong effects - one-dimensional, unilateral - Power in this Approach is “top-down” Influence- (limited)- dialogue - cultural perspective, media on a screen means nothing, it only means something when you watch it and engage it. Meaning Changes over time Both views show media to be powerful We need to think of power differently, we need to redefine power - a power of consent (hogemeny) not coersion - We willing participate and buy into stories - The medium that is most pervasive (wraparound effect), is the media, and the images that the media brings to it - We make sense of the media primarily through individuals We must also redefine the terms for which we make sense of entertainment - Entertainment as a part of Binary - Lives between the two worlds (Entertainment and Politics) have blurred - we must redefine politics as a symbolic process (not in terms of physical
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This note was uploaded on 11/08/2009 for the course COMM 300 at USC.

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october 1st - M idterm 3 out of 5 short questions give you...

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