311_Session25_SupplyChain

311_Session25_SupplyChain - Operations Management Session...

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Unformatted text preview: Operations Management Session 25: Supply Chain Coordination and Beer Game Session 25 Operations Management 2 Previous Lectures Inventory Systems Continuous Review Periodic Review Inventory Turns =Demand/Average inventory level Session 25 Operations Management 3 Todays Lecture How information and incentives impact the performance? Supply Chain Coordination Session 25 Operations Management 4 Manufacturers Wholesale Distributors Suppliers Customers Information Flow Goods Flow Retailers A Simplified Supply Chain Revenue Flow Session 25 Operations Management 5 Supply Chain Management (SCM) Supply Chain Management (SCM) concerns the coordination and optimization of all supply, manufacturing, distribution and logistics activities from raw materials to finished goods to the customer. SCM strives to use the supply chain as a mutually beneficial competitive tool. Session 25 Operations Management 6 Multiple Perspectives Raw Materials Suppliers Component Manufacturer Systems Integrator Assembler Integrated Manufacturer Logistics Provider Distributor Customer Session 25 Operations Management 7 SCM Goals Maximize profits of all supply chain partners How to do it? Get the right product, in the right quantity, to the right customer at the right time with minimum cost, proper documentation and financial reconciliation Difficulty: Each partner has its own goal Session 25 Operations Management 8 Channel Coordination What are the objectives? What is channel coordination? Why are channels not coordinated? How can we coordinate channels? Session 25 Operations Management 9 9 Decentralized Decision Making Simple Supply Chain Production cost c Wholesale price w Selling price r Holding cost h Publisher Retailer Demand Session 25 Operations Management 10 10 Channel Coordination: Example A single publisher sells a book to a retailer. A single publisher sells a book to a retailer....
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311_Session25_SupplyChain - Operations Management Session...

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