Toyota Scion’s

Toyota Scion’s - Marketing Case Study...

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Marketing Case Study Presented by: » Hamza Chbihi » …. » …. » …. » ….
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Toyota Scion
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Outline Introduction Mission Statement Strategic Objectives Its target market The analysis of the mission ….. …..
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Outline (Cont.) ….. ….. ….. ….. ….. ….. …. References
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Introduction Scion is a marque of vehicles produced by Toyota Motor Corporation for the North American market. Founded in 2002, Scion's long-term goal is to appeal to Generation Y consumers.
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Toyota Scion’s Mission “To satisfy a trend setting youthful buyer through distinctive products and an innovative, consumer-driven process.”
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Its Strategic objectives To sell fewer cars Demonstrate an increase in awareness, consideration and purchase intent of the Scion brand by analyzing positive shopping behavior that occurred as a result of Scion’s shift in presence, messaging and targeting strategy during important sales event periods. Prove immediate and lasting value in securing make and model
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Toyota Scion’s - Marketing Case Study...

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