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Unformatted text preview: Selected Answer: True Question 6 1 out of 1 points Which of the following is a type of market segmentation? Selected Answer: Demographic Question 7 1 out of 1 points General promotional messages sent through the mass media should be more successful than a strategy to send specific information only to people that have indicated an interest in the information. Selected Answer: False Question 8 1 out of 1 points What are the four Ps of marketing? Selected Answer: place, promotion, product, and price Question 9 1 out of 1 points The practice of sending e-mail messages to people who request information on a particular topic or about a specific product is called _____. Selected Answer: opt-in e-mail Question 10 1 out of 1 points Marketers are attempting to create and maintain brands on the Web by using _____. Selected Answer: rational branding...
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- Spring '09
- Marketing, web site