Chapter 4 Marketing on the Web

Chapter 4 Marketing on the Web - Selected Answer True...

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Question 1 1 out of 1 points Media selection is not particularly critical for an online firm because it does not have a physical presence. Selected Answer: False Question 2 1 out of 1 points The information that a Web site can gather about its visitors is called _____. Selected Answer: clickstream Question 3 1 out of 1 points A(n) _____ is the part of a Web site that keeps track of selected items for purchase and automates the purchasing process. Selected Answer: shopping cart Question 4 1 out of 1 points The issue of place is the need to have products or services available in many different locations. Selected Answer: True Question 5 1 out of 1 points Companies that use technology-enabled relationship management tools to improve their contact with customers will be more successful on the Web than firms that adapt advertising and promotional strategies that were successful in the physical world.
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Unformatted text preview: Selected Answer: True Question 6 1 out of 1 points Which of the following is a type of market segmentation? Selected Answer: Demographic Question 7 1 out of 1 points General promotional messages sent through the mass media should be more successful than a strategy to send specific information only to people that have indicated an interest in the information. Selected Answer: False Question 8 1 out of 1 points What are the four Ps of marketing? Selected Answer: place, promotion, product, and price Question 9 1 out of 1 points The practice of sending e-mail messages to people who request information on a particular topic or about a specific product is called _____. Selected Answer: opt-in e-mail Question 10 1 out of 1 points Marketers are attempting to create and maintain brands on the Web by using _____. Selected Answer: rational branding...
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