Chapter 3 Quiz Selling on the Internet

Chapter 3 Quiz Selling on the Internet - efforts directed...

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Question 1 1 out of 1 points Recent studies by business researchers have found that a 5 percent increase in customer loyalty measures (such as proportion of returning customers) can yield profit increases ranging from _____. Selected Answer: 25 to 80 percent Feedback: Correct. Question 2 1 out of 1 points The Internet is a mass medium. Selected Answer: False Feedback: Correct. Question 3 1 out of 1 points A(n) organization's _____ is the public image it conveys to its stakeholders. Selected Answer: presence Feedback: Correct. Question 4 1 out of 1 points Putting the customer at the center of all site designs is called a usability approach to Web site design. Selected Answer: False Feedback: Correct. Question 5 1 out of 1 points Which item does not sell successfully on the Web? Selected Answer: Luxury goods Feedback: Correct. Question 6 1 out of 1 points Which method of identifying and reaching customers includes advertising
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Unformatted text preview: efforts directed towards a known addressee? Selected Answer: addressable media Feedback: Correct. Question 7 1 out of 1 points A key goal for the Web sites of many not-for-profit organizations is revenue generation. Selected Answer: False Feedback: Correct. Question 8 1 out of 1 points The _____ of a firm include its customers, suppliers, employees, stockholders, neighbors, and the general public. Selected Answer: stakeholders Feedback: Correct. Question 9 1 out of 1 points Channel distribution managers are also called fulfillment managers. Selected Answer: True Feedback: Correct. Question 10 1 out of 1 points Firms that own intellectual property or rights to that property have not embraced the Web as a new and highly efficient distribution mechanism. Selected Answer: False Feedback: Correct....
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This note was uploaded on 11/10/2009 for the course COMPUTER 191 taught by Professor Don during the Spring '09 term at Maastricht.

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Chapter 3 Quiz Selling on the Internet - efforts directed...

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