CH04 - Need Recognition Process CH04 1 2 ( ) ( ) ( ) 3 4 1...

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1 CH04 CH04 2 Need Recognition Process 3 ( ) ( ) ( ) 4
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5 : – 1. – 2. – 3. – 4. : 6 Availability / - 7 8 Consumers’Knowledge and the Amount of Search
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9 10 / / Evoked Set Inept Set Inert Set 11 12 -information overload -missing information : • 1.
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CH04 - Need Recognition Process CH04 1 2 ( ) ( ) ( ) 3 4 1...

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