Chapter 4 - Chapter4 Measurement 27/04/200922:11:00...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 4 27/04/2009 22:11:00 Measurement
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
27/04/2009 22:11:00 Biases of Self-Report Measures o Knowledge problems o Motivation problems o Verbal/reading skills problems o Social desirability bias o Response Style biases Think about when you write your experiment  Acquiescent response style (yea-saying) People that always say “yes” Disagreement response style (nay-saying) o Scale position biases Central tendency bias  In the middle Extreme position bias Always on the ends  Observational Measures o Decisions to make:
Background image of page 2
27/04/2009 22:11:00 I. Observational Measures a. Decisions to make: i. Where will observation occur? 1. Naturalistic observation:  a. behavior is observed as it naturally occurs with no  intrusion from researcher  i. Participant observation  2. Contrived observation:  a. Behavior is observed in research setting that are for  observing and recording of behavior 
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 4

Chapter 4 - Chapter4 Measurement 27/04/200922:11:00...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online