RTF305- Notes - TVNetworkSystem 22:01 Quiz show scandal...

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TV Network System 22:01 OCTOBER 12, 2009 Quiz show scandal: allegations of “fixing” results on popular quiz shows like $64,000 Question and 21, networks claim that the fault lies with advertisers and sponsors who fixed the shows to create drama and get higher ratings Result: networks produce or purchase programs, advertisers just buy time, segmented sponsorship or “spot” advertising. Weakens power of advertiers/sponsors in TV Leads to the ride of the “classic network system” Classic Network System Big three networks control/own program production exhibition distribution Hollywood studios shut out of TV Oligopoly of “Big Three” commercial TV networks NBC ABC CBS Factors that contributed to the shift from Classic to Neo-network system dystopian views of network broadcasting FCC Chairman Newton minnow “Television today is a vast wasteland” too much entertainment, not enough educational/informational television challenges the networks to do better changes in broadcasting regulations PTAR (prime time access rule) ruels created by FCC in 1970 to reduce power of networks in program production No network feed during first hour of prime time (7-8 ET, 6-7 CST)
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Only local programming or syndicated programming Fin/Syn Rules (eliminated by 1995) Syndication rules: Producers retained syndication rights Networks cannot dominate syndication SYNDICATION Off network (re-runs of popular network shows) Friends on CW network in Austin First run syndication (sold directly to local stations or to cable channels) Ex. ET, Star Trek, Baywatch 1 Financial interest rules Networkd own small proportion of programs Producers retain ownership rights emergence of new broadcasting networks Rupert Murdoch buys 20 th century Fox (1986) Becomes US citizen in 1985 to aquire TV network Fox exempt from source regulations (fin/syn) and allowed to produce its own programs Enables Murdoch to use Twentieth Century Fox movies on the show Expansion of the Fox Network 1994: Fox gains new affiliates in major markets invests heavily in sports programming bids for NFL Football (away from CBS) 1 Make sure to ask about syndication differences
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1996: Fall season primetime lineup Fox’s weekly ratings better than “The Big Three” The “Fox Formula” Fox unveils new programming strategy: roll out schedulae (program few days a week or weekends) Goal: target “new audiences” (ignored by the big 3)
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RTF305- Notes - TVNetworkSystem 22:01 Quiz show scandal...

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