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reading 1 - Expanding abroad; motivations means and...

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Unformatted text preview: Expanding abroad; motivations means and mentalities 1.1 The Tortuous Evolution of Multinational Corporation Why be a multinational? Being multinational is considered to be prestigious, progressive, dynamic, geared to the future than Provincial Corporation. Degree of multi nationality is related to firms long term viability A new kind of institution The more one penetrates into the living reality of an international firm, the more one finds it is necessary giving serious weight to the way executives think about doing business around the world. The orientation towards foreign people, ideas, resources, in head quarters and subsidiaries, and the host and home environments, becomes crucial in estimating the multinationality of a firm. Lots of senior executives usually justify the multinationality of their enterprise based on 4 yard sticks of measurement: Ownership Criteria, Organization Structure, Nationality of senior executives, and Percent of investment overseas. Attitudes of different executives towards building multinational enterprise based on key products, functional and...
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