Ch5 Reading 5-2 N

Ch5 Reading 5-2 N - Click to edit & Gambles New Inside...

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Click to edit Master subtitle style Inside Procter & Gamble’s New Model for Innovation Presenters: Naif Al-Saif & Omar Sweis
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N BNM OP;90-
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Summary The article discuss the various ways that P&G identifies, discovers and screens potential innovations. Very smart, very interesting, very useful for managers and surprisingly innovative for such a large company In 2004 Protect and gambler made a big hit in the North America Market Using the Ink-Jet Method As a solver for their problem
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The Problem?? Problem : The company wanted to discover ways to make Snacks more novel and fun. Question: How to do that ??
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How did they solve their Solver : The company created a technology brief that defined the problems needed to be solved By circulating it throughout their global networks of individuals and institutions, they adopted the Ink-Jet method for printing edible images on cakes and cookies. This method was Invented By a small bakery in Bologna, Italy which also manufactured baking equipments and was discovered by the Company’s European Network This method helped the company to be able to accelerate Pringle’s prints from concept to launch in less than a year and at less cost than any other solution
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The difference between C&D Strategy and outsourcing strategies?? O.S > typically just transfer work to lower-cost providers C&D > finding good ideas and bringing them in, to enhance and capitalize on
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Before Moving to C&D approach Before Connect and Develop model, P&G used to be a VERY closed organization P&G financial and other crisis, in 2000 ( as the CEO mentioned) R&D productivity had leveled off and our innovation success rate ( which is the percentage of new products that met financial objective ) had stagnated at about 35% Missed a series of quarterly financial estimates Stock market lost confidence in the company Stock price fell by more than half in 4 months !
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This note was uploaded on 11/11/2009 for the course MBA 6543-01 taught by Professor Howard during the Spring '09 term at OKCU.

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Ch5 Reading 5-2 N - Click to edit & Gambles New Inside...

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